We are a society of technologically-obsessed people who aren’t comfortable unless we are constantly connected via some sort of digital device. And, because the entire world has moved online, some in the advertising industry would have you believe print advertising is dead and buried. But this simply isn’t true. Print is still very much alive. In …
Billboard advertising is a dynamic way to promote your business. It’s inexpensive, easily accessible, and you have a lot of people walking by every day. However, there are many benefits that billboard advertising offers in metropolitan cities. This article breaks down the pros and cons of this medium so you can decide whether or not …
Metro Advertising is the best medium to reach middle-class and working professionals. It has the potential to create a major impact on any brand. For it has been the group’s hidden opportunity for many brands to reach the writer audience. Whether a Mumbai metro or Delhi Metro, everyone has a strong psychographic profile that emerges …
